Gunter Pauli, an entrepreneur, economist, author of “The Blue Economy” and founder of Zero Emissions Research and Initiatives (ZERI), talks on and offers insights on how to create new business models that serve people and the planet and are inspired by nature.

VIDEO [English; Translation Support]


Gunter Pauli is an entrepreneur, pedagogue, and author.

He pioneers innovations and creates disruptive business models. He accompanied over 200 projects over the past quarter of a century, translating ideas with solid science into a vision implemented through entrepreneurship. These initiatives have evolved in three unicorns and dozens of demonstrations on how to transform society. Gunter adheres to a philosophy summarized in his book “The Blue Economy” (2010) translated in nearly 50 languages. He proposes to avoid dividing opinions centered around “for or against”. Rather he continuously focuses on finding better solutions, much better indeed! He embraces radical change, shifting from the obsession to ever-higher levels of efficiency, globalization, and ever-lower prices, to resilience and the capacity to better respond to the basic needs of all, by generating value with what is locally available. He dedicates half of his time to inspire children with fables that empower them to create a “SuperWorld” their parents could never have imagined. His latest book “The Economy of Happiness” is based on the successful implementation of game-changing businesses, underlying principles that establish the successful pursuit of health and happiness.

Gunter Pauli’s entrepreneurial activities span culture, science, politics, business and the environment. He is also a member of The Club of Rome and served three years since 2017 as an elected member of the Executive Committee. Gunter Pauli has served as an advisor for governments in Spain, Argentina and Italy.

In 1994 Pauli established the Zero Emissions Research and Initiatives (ZERI). In particular, the ZERI Foundation signed an agreement in 2016 with the Chamber of Commerce and Industry (CCI) of Quimper to develop the concept of blue economy on the territory of the CCI. The CCI thus planned to pay €500,000 to the foundation for the identification and development of projects and job creation on the territory. In July 2018, the CCI announced the end of the agreement with the Foundation, questioning the content of the service provided by the Foundation.