Fernando Carro de Prada, CEO of Bayer 04 Leverkusen, talks about the football club expansion leading up to the World Cup and more.

Fernando Carro has been CEO at Bayer 04 Leverkusen Fußball GmbH since 1 July 2018. The Spaniard completed his Abitur exams at the German School in Barcelona. That was followed by training as an industrial management assistance at BASF in Spain and a Master of Business and Engineering course at the University of Karlsruhe.

After completing his studies, Carro joined Bertelsmann AG in Gütersloh. He proved to be successful at the international company in different positions over many years. He was in senior management in both the media and educational sections at Bertelsmann. Most recently, Carro was CEO at Bertelsmann subsidiary Arvato, a service company with some 70’000 employees, and he also represented Arvato as a member of the Bertelsmann SE board.

Carro has been interested in sport, and football in particular, since early childhood. For many years, the passionate tennis fan was a member at FC Barcelona but his season ticket for the legendary Camp Nou stadium will not be used as often now he has taken up his leading position at Bayer 04. ‘Bayer instead of Barca’ – that is now the maxim for Carro, who also worked as a freelance sports journalist for different newspapers in Spain, Austria and Germany at the start of the 1980s. Combining enthusiasm for football with economic expertise and establishing Bayer 04 at the top of German football is the target for Fernando Carro, who sees a professional dream come.