Andrey Braginskiy, Managing Director on communications of «Moscow Exchange» (MOEX), spoke on good practices to developing a corporate information policy.

VIDEO [Russian; Translation Support; custom subtitles]

Summary of the interview

1. The Exchange positions itself as an attractive and modern employer, which is confirmed by external rankings. The company deliberately builds an open corporate culture and views employee communications as an integral part of its employer brand and public image.

2. The company’s official stance in the public domain is communicated exclusively through corporate accounts; however, employees are not prohibited from being active on their personal social media. On the contrary, the company supports and encourages posts about internal corporate life, especially from HR professionals and members of internal corporate clubs.

3. Internal engagement is further strengthened through a non-monetary incentive system: employees who support the company’s official social media accounts are rewarded with an internal currency called “MOPS”. Accumulated points can be exchanged for branded merchandise and symbolic gifts, stimulating the organic distribution of positive content.

4. At the same time, the company clearly distinguishes between encouraged activity and unacceptable behavior. From the perspective of labor law, an employee cannot be formally dismissed solely for a social media post if it does not violate legal norms.

5. Any expressions of hatred, intolerance, or toxic behavior are considered absolutely unacceptable. Although formal dismissal “for misalignment with company values” is legally difficult, such employees cannot remain with the company in the long term, as a values mismatch makes sustainable cooperation impossible.