Who are “homelanders”, what are their generational values ​​and how this will affect their future customer (consumer) behavior – this was discussed by Evgenia Shamis, Founder and CEO of Sherpa S Pro company, at the annual open business lecture, organized by the online newspaper “Real Time”. During the speech report, she dwelt in detail on the values ​​​​that are inherent in children born between 2004 and 2024. “In the description of mass-market products, the homelander generation will look for scientific justification and a good educational foundation,” explains Evgenia Shamis.

VIDEO: Russian; Translation Support